Marketing 101 (For CEOs and Business Owners) by Keith Giles

Marketing 101 (For CEOs and Business Owners)

What's included?

Video Icon 6 videos Text Icon 7 text files

Contents

Meet Your Instructor: Keith Giles
24 mins
Meet Your Instructor
Top 5 Questions To Ask Your Ad Agency: Do You Use A Creative Brief?
7 mins
Top 5 Questions: Do You Push Back On Bad Ideas?
7 mins
Top 5 Questions: Do You Believe Less Is More?
7 mins
Top 5 Questions: Can You Define Branding?
7 mins
Top 5 Questions: Can You Tell Our Story?
8 mins
Lesson 1 - Branding 101
Lesson 2- How To Tell Your Story
Lesson 3 - Unique Value Proposition (What's Yours?)
Lesson 4 - Your Website/Landing Page Sucks!
Lesson 5 - Social Media Marketing 101
Lesson 6 - Marketing Strategy (What's Your Plan?)